Simon is CMO of Archax, the regulated digital asset platform that focuses on tokenised RWAs and with bases in the UK, EU, US and UAE. Simon has over 30 years’ experience in capital markets globally, having worked for start-ups and global corporates, including leading trading technology and data vendors, in commercial and product-centric roles. Prior to joining Archax, Simon was CMO at Fidessa Group, responsible for positioning, branding, product and corporate marketing activities globally.