Jonathan MacDonald is one of the world's most in-demand and internationally renowned strategic change-makers. From being involved in the earliest days of cryptographic tech in the 90s that later became the Web3/Blockchain world decades later, he most recently founded SELF (https://self.app), an entirely new way of interacting with technology, giving you back control, privacy, and power.

Jonathan is also the host of Ethics TV, discussing ethics in a digital world and has recently been featured in "The 10 Most Dynamic Entrepreneurs To Watch In 2024" and awarded "The Most Impactful Leader Pioneering Ethical Technology"

Starting his career by pioneering online retail in the early days of the internet, Jonathan won the 'Best UK Salesperson' award in 2002 and became the youngest ever Chairman of the UK Retail Music Industry Committee. His ability to see patterns where others see chaos has made him one of the most sought-after advisors for global organizations navigating change.