An Asset Management Start-Up

Future of Finance is sharing this article from Chad Slater of Morphic Asset Management, a heart-warming story of a start-up fund and how it grew. I have known Jack Lowenstein for approximately 30 years and Chad a little less and this story is what gives me hope – Wendy Gallagher


Last week, seven years ago, Jack Lowenstein my Co-CIO; Geoff Wood, my Head of Macro and Risk; and myself were shown into the spare space of what had been the yoga and break-out room of Optimal Funds Management on Macquarie St. This little room was to be the new home for our nascent fund management business, Morphic.


Four flat pack boxes of Ikea style “assemble yourself” desks sat in the middle of the room with some detritus of balance balls and old PCs. We ended up assembling the desks with a 50c coin, though Geoff decided over the weekend to cut the bottom of the desks off with a power saw. It was an improvement.Last week, Morphic was acquired by Ellerston Capital and the team moves into the Ellerston offices, remaining as a team, but working as a boutique inside the larger Ellerston business. Thus, ending this chapter of as start-up and moving to middle age – much like myself!I never thought of myself as an entrepreneur – I doubt my university peers would have nominated me as likely to start my own business. Indeed, the odds of success in starting your own funds management business are as low as other small businesses. An FT article quoted 1/3 of funds close within 3 years, with an average life expectancy of 5 years. Then there is size – by some estimates over 80% of funds never reach $100m of assets. No wonder a friend, whose fund closed, opined “you need everything to go right and then you need some luck”.So, to be here 7 years later running over $170m of assets, having launched with $5m, is an outcome against those odds. Along the way we launched into Europe one of the world’s first Environment, Social & Governance (ESG) Hedge funds, short selling “unethical companies”, before European funds did. In Australia we launched the first Ethical Investing LIC in over a decade to offer private investors as way to invest globally without compromising their ethics. And the not insignificant donation of $800,000 of fees directed to charities, particularly focused on Youth Mental health.And of course, the investors you meet: the passionate retiree who brings her sons along to the AGM and asks every year about your kids; investors who are out protesting against Adani (along with Jack!). It’s where the rubber-hits-the-road of people’s retirement plans, versus the large allocators and consultants one often deals with as a Fund Manager. What have I learnt?
       · Nothing really prepares you for how hard it is. My wife refers to the business as our “third child”. I think the analogy is     apt. If you have children, you will be familiar with the sense that much of the time is spent being “unhappy” – changing nappies, asking them to sit down for the umpteenth time – yet parents rarely, when asked, say they regret having children. Happiness is a transitory thing, but doing something that creates something can be fulfilling even if it doesn’t always make you happy.
       · Don’t do it for the money. Rebekah Campbell wrote this for the AFR last month about start-ups. Funds Management is no different. In fact, it’s worse – the roles you are giving up are already highly paid, so the “opportunity cost” is very high. I get asked to meet people who are planning their own fund, sick of the rules and red-tape. I tell them “You think you want to do it, but I’m here to tell you that you don’t. Get a hobby” I suggest they need to have a clear view of why their fund is manifestly different to what’s already out there and why they believe that will improve investors lives.
      · Appreciate your support staff. Fund Managers, somewhat like footballers, live pampered lives. As the “revenue generators” inside their businesses, the machine is built around them so they can perform. In my prior roles I didn’t fully appreciated my support staff from HR through to sales and the processing of trades. I’ve had to learn a whole new set of skills to do those roles.Why should investors back start-up managers?
Firstly, if there is to be innovation or disruption in an industry it rarely comes from the incumbents. Their business model is to protect what they have and not risk losing profit. In a rising world of AI and machine learning and general fund underperformance, the next Magellan’s of the world are unlikely to come from existing houses. Secondly, investors can get access to better pricing. With no brand and no existing clients to risk losing, new funds can offer you much better investment terms than existing funds.Finally, thanks to all those who offered their time, services and advice over the years, but more importantly - my team. The statistics are that young businesses are more productive and innovative than older businesses and the team here against all odds produces material for investors on par or better than the bigger well-resourced houses they compete against.
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